image by BiggerPictureImages.com

Fashion Marketing Internships: What It’s Like – fashion

A fashion marketing internship is one of the quickest ways to break into the ultra-competitive fashion industry It’s a giant industry that is completely dependent on the professional fashion-designers, marketers and retail merchandisers. What is created as a masterpiece by its expert wardrobe designers remains a far-fetched dream for the customers unless it is made available on the floor of showrooms. But it needs team work especially of the dexterous marketers, who are responsible for the extreme success. It is extensive training imparted to the selected individuals, which creates an army of skilled marketing executives, and this training begins with a fashion marketing internship.

These executives attend the lectures and learn all the strategies to promote business. To join the apparel industry, the new entrants need a degree or they have to undergo short-term fashion marketing internship program. Also known as merchandising professionals, these fashion-apparel-promoting marketers, conduct marketing research to identify new trends of fashion so that stylish wardrobes can be introduced in the market. They dwell on the mood of fashion-loving people, especially the young generation, for stylish fashion-dresses. Such kind of extensive survey helps the expert-designers read the psychology of customers and thus help the fashion-designing specialists create superbly developed fashion wardrobes.

The Retail Merchandisers Serve As Both Retailers & Wholesalers

Before embarking on a career in fashion marketing, one must understand what it they would be doing and why fashion marketers are so important. Creation of a stylish wardrobe is only half done if the items are not supplied in the market for sales. The marketing is shouldered by the retail merchandisers, who look for a market. Flooding the market with attractive fashion products can not yield any result unless immense curiosity is aroused among the people. This is the job which indispensably is accomplished by the retail merchandisers in order to promote sales of attire. These marketers popularize the exquisitely-designed fashions through internet. In order to attract the customers, these merchandisers highlight the outstanding features of latest wardrobes that in turn blooms the business unbelievably. And as part of a fashion marketing internship, the intern will be mirroring the professional performing these tasks, and possibly taking part in them.

The retail merchandisers inspect the market and make sure that the demand for a trendy wardrobe is met at every cost. Another important issue which the marketers focus their attention on is the price. The retailers often charge arbitrarily and this affects the business in an unfavorable way. Being aware of such acts going on in the market, the retail merchandisers can conduct raid at the blacklisted showrooms, and expect the fashion marketing intern to monitor their actions. If they find any defiance of ‘legal & fair trade practices’ norms, then they impose heavy fines and take legal action against the culprit.

Plenty of Information is Posted Online

In order to let the fashion fans keep in touch with the newly introduced fashion line, the fashion marketing internship team is expected to keep updating the website regularly, highlighting the code of dress, price and discount as well. To redress grievances of the dissatisfied-customers the fashion- companies mention on their sites their E-mail address and phone numbers also so that customers can communicate their problems.

Fashion Industry Provides Employment

If you are a fresh off your first fashion marketing internship or right out of fashion school and curiously looking for a lucrative job, do submit your resume to fashion houses, fashion pr firms, and the lke. As retail merchandisers are the backbone of fashion industry, you can be considered for respective posts with great honor. If you hold a degree in fashion design and are courteous, have an eye for style and a keen knack for business, the fashion marketing has got to be your destination. If you have no certificate or degree in the fashion-designing then you should go for 2 to 4 years course in respective field to herald a career in fashion industry, or at least take on a fashion marketing internship while you are studying another line of work.

image by hansneumann

Fashion Blogging Essentials – Getting The Right WordPress Fashion Theme – fashion

Fashion is a popular blogging topic. Fashion trends change in an instant and the blog platform is a great way to announce these trends because blogs can be easily updated and can be read by millions of people worldwide. By the time new trends are reported in television and the magazines, they may have already been reported in fashion blogs all over the world. This is why a lot of credible fashion blogs are religiously followed by the fashion industry generating thousands in advertising revenue. This makes fashion a lucrative blogging topic. Starting a fashion blog required first choosing the right WordPress fashion theme.

A fashion theme is a basic WordPress theme with added plugins and functionality that is relevant to fashion topics. The color scheme and layout is designed to appeal to demographics that are very interested in fashion. The theme uses light and elegant colors that are sometimes similar to the color trends in the fashion world. The theme is designed to properly display images, flash content and videos as most fashion blogs are picture and video heavy. The theme has also a lot of added widgets and plugins to add to the functionality of a fashion blog. Widgets like fashion tips, weight loss tips, fashion gossip, trend updates as well as mini dress up games to enhance the site experience of the blog visitors.

A commercial blog depends on advertising revenue to monetize their traffic. A WordPress fashion theme theme is optimized for all kinds of advertising platforms like google adsense and clickbank as well as affiliate programs for most popular programs and networks. Some blogs also do some direct product sales on their blogs using the high traffic of the blog to sell fashion products of their own design or as a special arrangement from a certain designer. This means using a fashion theme that has the capability to process most online payment channels.

Fashion blogging is not only a lucrative niche. The past few years has seen a trend in the fashion world where select fashion blogs have started to influence real world fashion trends. More and more people are going into fashion blogging hoping to build up their credibility and authority as effective and knowledgeable resource for fashion online. This credibility can translate to a lot of perks like being invited to exclusive fashion shows together with the mainstream media as well as be granted first access to the next season’s designs. Often some industry players go into fashion blogging as a way to showcase and relevance in order to generate contacts to other industry players they can do business with. Some fashion designers who are just starting out do fashion blogging to generate buzz for their own designs.

It is these diverse reasons for fashion blogging that has generated various designs of a WordPress fashion theme. People who are interested in fashion pretty much have a good taste for design and aesthetics and this taste is translated to the design of a WordPress fashion theme. Everything is well thought of. From the fonts used, the layout, the header, sidebar, footer as well as the colors every aspect of a fashion theme is designed to appeal to fashion insiders as well as followers. Once you pick theme that appeals to you, you can even further enhance this theme because a WordPress theme has powerful customization options so bloggers can create their own distinctive brand for their fashion blog.

Throughout the world, fashion is a huge aspect of daily life. People use different ways of wearing fashion, to express themselves in a way of showing inner beauty. This could be done by bright colours, extravagant patterns and overstated accessories. I feel that each country around the world consists of diverse trends, almost becoming key to representing that certain place. Such as, the beret represents France and the Eiffel tower is the most famous monument known around the world.The Eiffel tower is used in different ways of fashion, such as printed, stitched and shaped onto latest fashion trends. Also, the all over checked pattern gives off a Scottish outlook upon the specific garment.

As I whitness different trends come and go, from designer to high street, I realise that each person holds their own individual taste, which I feel this is what fashion should be.

Today, there are many, many stereotypes, typically based on their outlook appearance, which varies from gothic, indie, chav geek etc. For example, ‘Goth’. When you hear the word ‘Goth’ you instantly think of black clothes, dark hair, thick jewellery and outrageous hair styles and makeup. Nevertheless, I immediately think of this myself, without indulging in the Gothic subculture, many people suppose that the depressive appearance and music is what it is all about, but it isn’t just what people think. It is how a person expresses their inner selves, through the way they dress and act. I feel there is so much more to a person than what they wear, but in today’s society, that is what people are based on. Their appearance.

Throughout different seasons, latest trends hit the high street and the designer shelves, ready to be purchased by fashionista’s , who love keeping in with the latest trends, which I will admit, I do love keeping in with trends, but I also love a bargain! Who doesn’t?

Shops such as Topshop and River Island are influenced by top designers, and mirror fashions with their own.

The ‘high end of fashion’ (designer) today are selling products for a lot of money, each product as unique as the last, a great example of this would be Dame Vivienne Westwood. Westwood creates her designs by using her own personal whacky styles, and is also responsible for bringing modern punk and new wave fashions into the mainstream. She is an inspiration to many designers, fashionistas and your usual high street shopper, by imprinting her incredibly extreme styles throughout her fashion.

As a whole, I feel fashion is a means of self expression that allows people to express their inner selves through appearance. It shows their personal beauty. However, as I explained above, about stereotypical fashions (gothic, chav etc), I feel that people today are looking at a persons appearance and judging them by what they are wearing, how they have their hair and what music they listen to and putting a name on them, without actually knowing the person.

I can honestly say I have done this in the past, but will admit that I was wrong. It is wrong to entitle a person with what you feel towards their outfits and appearance. I believe that each person has their own style, whether they are wearing the latest Topshop dress, or wearing an old primark dress, from a while ago. I think that it isn’t what you wear, but what you feel comfortable in; whether that is black leather coats and big heeled biker boots or the latest cardigan and skirt, a person should be able to express themselves how they like, and if they are happy, people shouldn’t judge. Fashion should express how a person feels and what a person wants to look like, not what people think towards appearances.